Tuesday, February 17, 2026

12" Mego Spider-Man & Hulk (1978)


Not to oversell it in any way, but this post has been a long time coming, due in large part to this pair of over-sized Mego figures being my all-time favorites, and that lifelong tether to Mego leading me to starting this blog sixteen years ago when discovering lines like Mattel's 8" DC Retro-Action and ToyBiz 9" Marvel Famous Covers. Before even Kenner's dominating Star Wars presence, Mego were among my first action figures, starting with their 8" figures in '74-'75. Getting the larger 12" Mego later on in '78-'79 was just over-the-top!




We say 12" with this Spider-Man, but he's really more like 12.75". There was an earlier Parkdale version distributed in Canada and Europe in 1977, but the American release got a beefed-up body. Each of my three samples have this body with the red torso, but the outfits have small differences- one with a shallower neck fit, one with taller boots, etc.. The middle one is the brightest/cleanest, though the stitch at his belt from front to back on the left is the most egregiously aligned of all of them. But you can't see that from the front.


I actually just got ahold of an eight inch '74 Spidey. He's on a Type 2 Mego body and may be an earlier sample in the long run of this particular action figure on account of the narrower "hourglass" design on his torso. I loved both of these immensely as a child and still do. Spider-Man was everything to a kid in the '70s, through Marvel Comics, the "Spidey Super Stories" on PBS' Electric Company kids show, and the '77-'79 CBS live action TV show. Universally Loved!



Mego improved the fit of Spidey's costume, though the color on my 1974 sample is richer, dare I say. The older head is larger, but the new band-less Mego body appears more slender- be it the tighter outfit or smaller buck.



Below, 12.75" and 8" Mego Spider-Man with my 12" Marvel Legends Spider-Man, 
the new Disney Store 8" Spider-Man, and my 9" Hasbro Origins Spider-Man...


Below, a 1978 Imperial Toy Spider-Man finger puppet I found recently- I'm 99% certain I had this at some point during childhood, which tracks having been released the same year as 12" Mego Spider-Man. And further down another recent Spider find, a "Spider-Sense" Peter Parker Happy Meal Toy from 1996...



I actually have two samples of the 12" Mego Hulk, neither with the white lab coat my childhood Hulk wore, regrettably. The second one I found is the cleaner of the two and with nicer pants. Though comically shorter than Spider-Man, this 12" Mego Hulk was such an improvement over his 8" counterpart and is, undoubtedly, my all-time favorite Hulk.


In the years prior to finding a 12" Mego Hulk, I made do with the very charming 9" ToyBiz Marvel Famous Covers Hulk. A dashing stand-in I love, but not the OG, which towers over him...




The Bulldozer Hulk was a fast-food premium from a 1990 Hardee's Kids Meal- I found it with a She-Hulk in a pink car recently, both of which roll nicely. I have a soft spot for simple toys like this. Like the Pez dispensers, they really take me back to the Marvel Bronze-Age era of licensed merchandise we had as kids in the '70s/'80s.   


 to see the figures that started it all back in 1972!
More Later-Make Mine MEGO!
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